About Us

Peter and Susan Jones, Proprietors of Vindicator Brand

“We Wanted to Work with the Land and not Fight It”

Both Wisconsinites heralding from the Southcentral part of the state. Susan’s background is in corporate QA management while Peter is a bit of a jack-of-all-trades going back to the days when, as a teenager, he and his brother owned 100 head registered dairy herd.

When they were presented with the opportunity to start a cattle operation in the spring of 2015, they jumped. It took an entire year just to clear the land and ready it for the cattle.

“Cattle are in my blood”, says Peter. “I love it!”

As a steward of the land they were committed to raising livestock using ecologically responsible and humane practices. Operating a small cattle farm and being part of a local farm-to-table network of food producers is a dream come true for them. They’ve built their lives, their marriage and are now building their small business on principles of honesty, integrity and a willingness to serve.

“Those”, said Susan, “are the three pillars of our business.”

  1. Working to become an integral part of the local network of food producers serving the community of small restaurants and retail grocers and families like yours.
  2. Offering the best sustainably raised, pasture-raised beef free of nontherapeutic antibiotics and hormones that nature will allow us to provide.
  3. Operating our business with dignity – being forthright with our client partners, staying true to our values and serving our community in absolutely the best way we can.

We look forward to serving you,

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